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Death Row Collection Launch

Fresh Pawz, the original streetwear brand for dogs, and legendary record label Death Row Records owned by eOne, have teamed up to launch an exclusive collection of Pet Products. The collection will launch on National Dog Day this year, August 26th, 2020. The marketing plan of the project is built around “National Dogg Day” in correlation to Death Row legends.

Death Row Records has released songs by some of the most familiar names in music. With profound cultural significance, the iconic label is set to be a streetwear staple- for people, and for their pets too!

Fresh Pawz founder Christopher Cargnoni said of the new collection, "This collaboration makes it possible for Death Row fans to share their love of the label with their dogs. This is what Fresh Pawz as a brand is all about, bridging the gap between the culture and your dog."

At launch, the collection will feature official Death Row apparel such as hoodies and t- shirts, accessories such as leashes, collars, harnesses and the first-ever 3D-designed jewelry for dogs featuring an iced-out Death Row Logo. The apparel retails for $40, accessories range from $18 - $35, and the jewelry retails for $60.

The Death Row collaboration will be available on08/26atwww.freshpawz.comand with supporting retailers shortly thereafter. Fresh Pawz is looking forward to an exciting new product line featuring the legendary record label Death Row Records.

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