DEATH ROW COLLECTION LAUNCH
Fresh Pawz, the original streetwear brand for dogs, and legendary record label Death Row Records owned by eOne, have teamed up to launch an exclusive collection of Pet Products. The collection will launch on National Dog Day this year, August 26th, 2020. The marketing plan of the project is built around “National Dogg Day” in correlation to Death Row legends Nate Dogg, Snoop Dogg and Tha Dogg Pound.
DEATH ROW X FRESH PAWZ COLLAB
Death Row Records has released songs by some of the most familiar names in music; Dr. Dre, Snoop Dogg, and Tupac Shakur, just to name a few. With profound cultural significance, the iconic label is set to be a streetwear staple- for people, and for their pets too!