A DIFFERENT BREED / Ā ˈDIF(Ə)RƏNT BRĒD/ NOUN :
AN ENTITY THAT IS NOT AFRAID TO LEAVE BEHIND THE CONFINES OF TRADITIONAL SOCIETY...
The official streetwear brand for dogs™. Our passion is to provide exclusive designs, innovative products and unrivaled quality. We are a different breed of accessories bridging the gap between the culture and your dog. Fresh Pawz revitalizes the market of dog accessories by introducing streetwear influence to an otherwise mundane product selection. We enable your dog to be an extension of your lifestyle without compromising the quality and functionality you rely on.
My fascination with streetwear culture kicked off when I was 15 yrs. old. I got my first job as a buyer at an old school retailer in Detroit and transformed the 2500 sq. ft. shop into a 10,000 sq. ft. streetwear vibed new school player.
From there I moved to LA and from buying to sales and marketing. I became obsessed with creating hype and helping streetwear brands grow. I’ve spent 16 years successfully connecting small brands with the biggest retailers and the most influential streetwear partners in the world. All that time I had a dog by my side. My baby Bruno (a Cane Corso lap dog) taught me the crazy loyal love only a dog knows how to give. He inspired the Fresh Pawz logo, and was wearing our first-ever Fresh Pawz collar sample until the day he died.
Now, I am stoked to combine my respect for streetwear culture and my life-long love of dogs into Fresh Pawz, the official streetwear brand for dogs ™. Launched in 2018
by Christopher Cargnoni October 20, 2019