In March of this year, thousands took to the streets to protest the wrongful death of George Floyd, demanding justice for him, Breonna Taylor, Ahmaud Arbery, and so many others. Their voices have been heard across the nation, bringing awareness to the deep-seated, systemic racism that has endured for far, far too long.

Want to help? Buy Black! 

Not everyone can protest, and that's okay. A simple way to work towards level the playing field is by purchasing from Black-owned brands. When you buy from a Black-owned business, like Fresh Pawz and other wonderful Black-owned petbrands, you're supporting their growth and success.

Thriving Black businesses provide greater opportunities and brighter futures for the next generation- a big step in the right direction! 

Finding Black-owned brands isn't hard. Just visit Target!

We're happy to say that Target is encouraging shoppers to support Black-owned or founded brands by featuring dozens of Black-owned brands on their site- including us!

You can tell which brands are Black-owned or founded by a new badge on each product page. 

There are 35 Freshpawz Products at Target, and counting! 

Ever wanted to use Target gift card to spoil your dog? We got you. Collars, hoodies, harnesses, leashes, and more are now available at Target, with free shipping for orders over $35. 

For more detail about what Target is doing to support racial equity within their company, visit this page. We hope they continue to do their part to push for change, and that more large retailers follow suit!