Smiley is the original good news brand, promoting the power of positivity for nearly 50 years. In January 1972, we originally used Smiley and “Take The Time To Smile” to highlight feel-good stories in a host of Europe’s leading newspapers. Spreading good news and happiness & positivity became the DNA of our brand.

Today Smiley is the leading lifestyle brand for the creative and positive. Based in London and collaborating with the world’s leading artists, fashion designers and influencers to create products for a happier, kinder and more creative world.